Three Effective Healthcare Marketing Strategies
Marketing plays a key role in the growth of every organization, including medical practices. And as more and more people have access to information they need about their health and healthcare services, it has become imperative for physicians to establish an online presence. The days when a doctor would mostly depend on personal recommendations are almost over. Without a solid marketing strategy, your practice may be left behind and you may even be out of your job soon.
The marketing strategies that work for dentists, doctors, and other medical practitioners are the same as those that work for other types of organizations, with maybe just a few minor differences. Let’s examine three of the most effective marketing strategies for the healthcare industry.
Add emotions to traditional marketing campaigns
The purchasing choices of many people are still largely influenced by traditional media. TV, radio, and print media can all be effective marketing channels for doctors, if approached in the right way. The golden rule is to add emotional appeal to your marketing messages. You may for example tell the story of a patient that got cured of a conditioning they had been struggling with for a while. The use of stories in your electronic and print ads can improve the conversion rate as people find it easy to connect with stories.
Search engine optimization
Most people today will just hit the internet when they are looking for a doctor. They will enter search terms like “Tampa FL dentist” or “doctors near me” in the search engines, and will be shown some of the top medical professionals in the area. Many doctors who have not optimized their websites to appear in the first page of Google and other search engines are missing out big.
So how can you appear among the top results? Running an authoritative blog is one of the top ways to get your website to rank. On the blog, you give people practical advice on preventing or treating some medical conditions. The goal is to share knowledge, and in the process establishing yourself as an authority, so that patients can consult you when looking for solutions to their problems. Once readers begin to share your blog content, more people will visit your website, and the search engines will rank it higher.
Tap into the power of social media
Business without a presence on social media are missing out on the a huge potential market. Healthcare is a huge part of people’s live, just like other things. So naturally, they may want to engage your practice via Facebook, YouTube, Twitter, and other channels. Having a presence on social media means you can share with potential clients useful information, and also engage them in a more direct/personal way.
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