Signage is the design of signs and its use where by visual graphics and symbols are created to display information to a particular audience and are aimed in directing or communicating and can either be put inside or outside a building or along the streets.
Signs vary in size according to work they are intended to do and as big as banners, murals or billboards can be used for communicating large information and drawings while those small like the name signs, street signs are used for small directory purposes.
Main purpose of signs is to communicate or to convey information designed to assist the receiver with enough decision making based on the information while others like promotional signs are intended for persuasion of the receiver to buy from the owner or advantages of a given products or services.
There other signs which are small in size used for different purposes like for direction and navigation which show location of places, names of streets and distance between them; others for safety and regulatory aimed on giving warning or safety instructions and what to do incase of emergency like traffic signs, warning signs or exit signs .
Well designed eye-catching signs will increase visibility of the business and this will automatically increase branding as more people will be aware of it as signs will reach new customers.
Signage helps in isolation of your business from the competition as a good designed signs will expose a different unique brand and this will appear to the customer as the best of all in the market and the more the business appears to be the best, the more it stands chances of getting potential market.
Signage is the best form of advising the business as it needs nothing apart from the making and installation cost and also reach a large audience who only reads for themselves unlike other forms of marketing where there is maintenance cost and running cost.
Unlike advertising or other marketing promotions which only run for a short period of time and very expensive, your business signage will be there doing its work for 24hrsa day in the seven days the whole year ;it’s a continuously there and visible by the audience no matter what time of the day.
Signs standing besides roadsides might be passed unnoticed for a while and if attractive and well-designed, customers will be attracted to your business and if treated well and offered quality services, they might become your clients.
Signs address new unsuspecting customers that there is certain business somewhere and it were not for it nobody will recognize the business, they end up buying and increasing you sales.